Like many others, my first lessons in sales and marketing didn’t come from a textbook, they came from long summers helping in my dad’s shop.  As 'unpaid little store helpers', along with my brother, I stacked products, took turns at the cash register, and even conversed with the customers here and there. The way that has wired my brain into understanding marketing and that very early crash course in persuasion has stuck with me ever since.

Today, I bring that same curiosity into my work as a content marketer. With a Master’s in European Studies (European Business, Econ, Culture Studies), more than four years of professional experience, and academic grounding in economics, psychology, sociology, and marketing, I specialize in turning complex ideas into clear and compelling stories.

Writing has always been my anchor. If I’m not writing, I’m thinking of writing — from scribbling fanfiction on Wattpad to building content strategies for large-scale tech companies, I’ve never stopped exploring the power of words to connect, persuade, and inspire.

I worked with Shri for a project few years ago and her passion to create, dedication, and ability to whip up literally anything really fascinated me! I can vouch for her capabilities any day. Solid work. Great value!

Prince Duggal, Creative Director, India

Thanks for your work on our wellness content. It was helpful for our social media and website. Your contribution was invaluable!

Ankur, Svaraa, Canada

I am so lucky to receive help from a young and fresh eyes. Working with Shri has been fun.

Julianna Szamado, Wellness Trainer, UK