With a focus on B2B Editorial Quality Control, Proofreading, owning and maintaining Brand Voice.

I saw sales and marketing unfold before me long before I knew what those words even meant. By stacking products, taking turns at the cash register, and even conversing with the customers in my father’s convenience store. I noticed labels, marveled at the packaging, noticed what attracted customers and what didn’t. The nine year old me even advised her dad to get more Oreos instead of Parle-G and not just because I enjoyed it. But because I knew other kids in the neighborhood did too. This curiosity, to observe closely and to question human behavior has shaped me into the woman I am.

Today, my role sits at the intersection of strategy and storytelling, aligning business goals with language that is clear and one hundred percent human. As a content specialist with nearly five years of experience, I have led multi-channel internal/external communications, spanning SEO-driven content, employer branding, PR coordination, stakeholder management, and more. I routinely review editorial outputs for brand consistency working within style guidelines aligned with AP Stylebook. Also, I regularly collaborate cross-functionally with HR, marketing, design teams, PR agencies, and international partners, managing content calendars, campaigns, and editorial outputs with intent.

With a master’s degree in European Studies (European Business, Economics, and Cultural Studies), and academic grounding in economics, psychology, sociology, and marketing, I thrive when ideas are intricate. I particularly enjoy the editorial work of refining dense or technical content, sharpening language, clarifying meaning to ensure they are expressed with accuracy.

I’m at my best when I’m curious in more tactile ways.

Some days, that looks like crocheting and other days, it’s holding an acroyoga balance a second longer than my fear would like. Photography keeps me grounded in details, memory, and composition and gardening reminds me that not everything needs to scale to be meaningful. These are just some of my hobbies that aren't indulgence but a part of me that helps me balance.

This balance shows up academically too. I’ve moderated panel discussions, engaged in cross-cultural academic spaces, and led conversations that required listening as much as speaking.

I do not believe in separating between who I am and how I work. The same curiosity that once noticed which snacks disappeared fastest from a store now shows up in how I write for my audience and build trust.

I worked with Shri for a project few years ago and her passion to create, dedication, and ability to whip up literally anything really fascinated me! I can vouch for her capabilities any day. Solid work. Great value!

Prince Duggal, Creative Director, India

Thanks for your work on our wellness content. It was helpful for our social media and website. Your contribution was invaluable!

Ankur, Svaraa, Canada

I am so lucky to receive help from a young and fresh eyes. Working with Shri has been fun.

Julianna Szamado, Wellness Trainer, UK